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Auditing Social Media : a Governance and Risk Guide.
This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/bran...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/brand risk; compliance risks; proprietary information risks; employee privacy risks; and vendor risks). It also discusses compliance with Federal Trade Commission guidelines (e.g., education and disclosure requirements as well as audit and record keeping requirements). |
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| Notas: | Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools. Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index. |
| Descripción Física: | 1 online resource (209 pages) |
| ISBN: | 9781118063712 1118063716 9781118063699 1118063694 9781118063705 1118063708 |