The leader's guide to storytelling : mastering the art and discipline of business narrative /

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How leaders can use the right story at the right time to inspire change and action. This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: spark...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Denning, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Colección:J-B US non-Franchise Leadership.
Temas:
Communication in management.
Public speaking.
Business communication.
Communication in organizations.
Communication en gestion.
Art de parler en public.
Communication dans l'entreprise.
Communication dans les organisations.
BUSINESS & ECONOMICS > Leadership.
Business communication
Communication in management
Communication in organizations
Public speaking
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Leader's Guide to Storytelling; CONTENTS; Preface; Introduction; Part One: The Role of Story in Organizations; 1 Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand; 2 Telling the Story Right: Four Key Elements of Storytelling Performance; Part Two: Eight Narrative Patterns; 3 Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas; 4 Build Trust: Using Narrative to Communicate Who You Are; 5 Use Narrative to Build Your Brand: The World of Social Media; 6 Transmit Your Values: Using Narrative to Instill Organizational Values.

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