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Advertising and Chinese society : impacts and issues /
Annotation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Frederiksberg, Denmark] : Portland, OR :
Copenhagen Business School Press ; Distribution, International Specialized Book Services,
2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Advertising and Chinese society : |b impacts and issues / |c edited by Hong Cheng, Kara Chan. |
| 250 | |a 1st ed. | ||
| 260 | |a [Frederiksberg, Denmark] : |b Copenhagen Business School Press ; |a Portland, OR : |b Distribution, International Specialized Book Services, |c 2009. | ||
| 300 | |a 1 online resource (315 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation. |b Advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. Unlike those on a commercial slant, this book provides. | |
| 505 | 0 | |a Copyright Page; Contents; Preface; References; Chapter 1. Advertising and Chinese Society: An Overview; A Brief Profile of China; History; People; Government; Economy; A Brief Profile of Advertising in China; Yesterday and Today; Advertising Media; Advertising Industry Structure; Advertising Control; Chinese Consumers and Consumer Markets; Changes in Consumer Behavior; Changes in Consumer Behavior; Increasing Brand Choices; Changes in Cultural Values; Conclusion; References; Chapter 2. Advertising and Rising Consumerism in China; Greater China; Rising Economic Development. | |
| 505 | 8 | |a Rise of the Middle ClassRising Youth Market; Rising Nationalism: Local vs. Global; Share of Mind; Culture is Everything: Localization of Campaigns; Rising Consumer Awareness; Understanding Local Culture Is Key to Success in China; The Rise of Women as Big Spenders; Advertising Agencies in China; Mainland Chinese Shoppers Help with Hong Kong Economy; Conclusion; References; Chapter 3. Chinese Consumers' Attitudes Toward Advertising; Introduction; Consumer Attitudes and Advertising; Attitudes Toward Advertising in General; Chinese Consumers' Attitudes Toward Advertising. | |
| 505 | 8 | |a General Information of Advertising Exposure in ChinaChinese Young Consumers' Attitudes Toward Advertising; Conclusions; References; Acknowledgment; Chapter 4. Cultural Values Reflected in Chinese Advertisements: A Critical Analysis; The Case of China; Culture; Values; Cultural Values; Chinese Culture and Values; Modernity; Cultural Values in Chinese Advertising; Summary and Conclusions; References; Chapter 5. Consumer Reactions to Global and Local Advertising Appeals in China; Theoretical Considerations; Advertising with Global vs. Local Appeals; Data Collection and Analysis. | |
| 505 | 8 | |a Global Appeals Are fiReadfl as Signsor Beauty, Status, and CosmopolitanismLocal Appeals Are fiReadfl as oking Chinese Cultural Values or Nationalistic feelings; Discussion and Conclusion; Interpretations and Implications; References; Appendix: Research Method: Advertisements; Informants; Procedures; Analysis; Chapter 6. Advertising Law and Regulation in China; Introduction; The Ideological front of Chinese Advertising Regulation; The Administrative front of Chinese Advertising Regulation; The Legislative front of Chinese Advertising Regulation. | |
| 505 | 8 | |a Regulation on Advertising for Medical Products and ServicesRegulation on Tobacco Advertising; Regulation on Alcohol Advertising; Regulation on Advertising for food; Regulation on Advertising for Cosmetics; Regulation on Advertising for Real Estate; Regulation on Advertising Media; Regulation on Children's Advertising; Conclusion; References; Acknowledgement; Chapter 7. Confucianism, Trustworthiness, and Sex Appeal in Chinese Advertisements; Introduction; Sex Appeal and Advertising; Spokesperson's Trustworthiness; Sex, Confucianism, and Sex Appeal in Chinese Advertisements; Methodology. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Social aspects |z China. | |
| 650 | 0 | |a Advertising |z China. | |
| 650 | 6 | |a Publicité |x Aspect social |z Chine. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 651 | 7 | |a China |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 | |
| 700 | 1 | |a Chan, Kara K. W. | |
| 700 | 1 | |a Cheng, Hong, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PCjGcrp8RwyM7WXRVy3QDYK | |
| 758 | |i has work: |a Advertising and Chinese society (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHPqkydBQ6X887d4tb7xP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Advertising and Chinese society. |b 1st ed. |d [Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : Distribution, International Specialized Book Services, 2009 |w (DLC) 2010275875 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400745 |z Texto completo |
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