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Inside city tourism : a European perspective /
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bristol ; Buffalo :
Channel View Publications,
©2011.
|
| Colección: | Aspects of tourism.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Heeley, John, |d 1951- |1 https://id.oclc.org/worldcat/entity/E39PCjrdJ8YGgkxHkrXQyxCgjC | |
| 245 | 1 | 0 | |a Inside city tourism : |b a European perspective / |c John Heeley. |
| 260 | |a Bristol ; |a Buffalo : |b Channel View Publications, |c ©2011. | ||
| 300 | |a 1 online resource (xxi, 167 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Aspects of tourism | |
| 504 | |a Includes bibliographical references (pages 161-163) and index. | ||
| 520 | |a Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a List of Figures and Tables; Acknowledgements; Preface: Why a Book on City Tourism?; Part 1 City Tourism; Chapter 1 Organising City Tourism; Chapter 2 Measuring City Tourism; Chapter 3 The Dynamics of City Tourism; Part 2 City Tourism Organisation; Chapter 4 City Tourism Organisation: Structure and Operations; Chapter 5 Setting Up and Leading City Marketing Agencies; Chapter 6 York, United Kingdom; Part 3 City Branding; Chapter 7 The Problematic Nature of City Branding; Chapter 8 City Branding in the Netherlands; Part 4 Conclusions. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Tourism |z Europe. | |
| 650 | 0 | |a Cities and towns |z Europe. | |
| 650 | 6 | |a Villes |z Europe. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Hospitality, Travel & Tourism. |2 bisacsh | |
| 650 | 7 | |a Cities and towns |2 fast | |
| 650 | 7 | |a Tourism |2 fast | |
| 651 | 7 | |a Europe |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq | |
| 650 | 7 | |a Turism |z Europa. |2 sao | |
| 650 | 7 | |a Städer. |2 sao | |
| 776 | 0 | 8 | |i Print version: |a Heeley, John, 1951- |t Inside city tourism. |d Bristol ; Buffalo : Channel View Publications, ©2011 |z 9781845411718 |w (DLC) 2011000632 |w (OCoLC)696321888 |
| 830 | 0 | |a Aspects of tourism. | |
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