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Inside city tourism : a European perspective /
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bristol ; Buffalo :
Channel View Publications,
©2011.
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| Colección: | Aspects of tourism.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t. |
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| Descripción Física: | 1 online resource (xxi, 167 pages) |
| Bibliografía: | Includes bibliographical references (pages 161-163) and index. |
| ISBN: | 9781845411718 1845411714 9781845411701 1845411706 9781845411725 1845411722 9781845412104 1845412109 1283147475 9781283147477 9786613147479 6613147478 |