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Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor /

Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media--both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a v...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rau, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sydney : University of New South Wales Press, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Cover; Copyright; Contents; Acknowledgments; Introduction; The basics; Print media; Broadcast media; Special skills; New media; Tips for some specific groups; Conclusion; References. 
520 |a Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media--both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship with journalists, how to deal with being the center of a news story, and how to join the online media revolution. Students, activists, community groups, and businesses will greatly benefit from this essential overview. 
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