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International Marketing : Emerging Markets.
This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2011.
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| Colección: | Advances in International Marketing, 21.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front page; International Marketing: Emerging Markets; Copyright page; Contents; List of contributors; International Marketing and Emerging Markets: An Introduction to the AIM Volume 21; Chapter 1. Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector; Chapter 2. Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America; Chapter 3. Fuelling India's Retail Boom
- What Should Be the Right Policy?; Chapter 4. Fashion Retailing in China: An Examination of its Development and Issues.