International Marketing : Emerging Markets.
This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Zou, Shaoming |
Otros Autores: | Fu, Huifen |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford :
Emerald Group Pub.,
2011.
|
Colección: | Advances in International Marketing, 21.
|
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
International Marketing.
por: Cherunilam, Francis
Publicado: (2010) -
Research in international marketing /
Publicado: (2013) -
International Marketing (RLE International Business) : Strategy and Management.
por: Gilligan, Colin
Publicado: (2013) -
International Marketing (RLE International Business) : a Strategic Approach to World Markets.
por: Majaro, Simon
Publicado: (2013) -
Strategies for international industrial marketing : the management of customer relationships in European industrial markets /
Publicado: (2013)