Cargando…
International Marketing : Emerging Markets.
This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2011.
|
| Colección: | Advances in International Marketing, 21.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. |
|---|---|
| Notas: | Chapter 5. Advertising Appeals Strategy: Moderating Effect on the Relationship between Innovation and customer equity drivers in ChinaChapter 6. The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China; Chapter 7. Hallmarks in the Development of Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service Quality; Chapter 8. Examining the Determinants of Interfunctional Coordination and Export performance: An investigation of Brazilian Exporters. Chapter 9. Differences between High- and Low-performing Exporting Firms in a Developing CountryChapter 10. Predicting and Explaining Complaint Intention and Behaviour of Malaysian Consumers: An Application of the Planned Behaviour Theory; Chapter 11. A Comparative Study of Location Choice for Overseas R & D Investment Of TNCS: An Empirical Study of the United States and Japan Based on Panel Data; Chapter 12. Cross-cultural Communication: East vs. West. |
| Descripción Física: | 1 online resource (321 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780857244482 0857244485 |