Brand America : the making, unmaking and remaking of the greatest national image of all time /

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anholt, Simon
Otros Autores: Hildreth, Jeremy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Marshall Cavendish Business, 2010.
Edición:1st ed.
Temas:
Branding (Marketing) > United States.
Brand name products > United States.
Anti-Americanism.
Stratégie de marque > États-Unis.
Produits de marque > États-Unis.
Antiaméricanisme.
BUSINESS & ECONOMICS > Advertising & Promotion.
Anti-Americanism
Brand name products
Branding (Marketing)
International economic relations
United States > History.
United States > Foreign economic relations.
États-Unis > Histoire.
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography.

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