Brand America : the making, unmaking and remaking of the greatest national image of all time /

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anholt, Simon
Otros Autores: Hildreth, Jeremy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Marshall Cavendish Business, 2010.
Edición:1st ed.
Temas:
Branding (Marketing) > United States.
Brand name products > United States.
Anti-Americanism.
Stratégie de marque > États-Unis.
Produits de marque > États-Unis.
Antiaméricanisme.
BUSINESS & ECONOMICS > Advertising & Promotion.
Anti-Americanism
Brand name products
Branding (Marketing)
International economic relations
United States > History.
United States > Foreign economic relations.
États-Unis > Histoire.
United States
History
Acceso en línea:Texto completo
Descripción
Sumario:Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
Descripción Física:1 online resource (198 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 191-195).
ISBN:9789814346160
9814346160
1905736568
9781905736560

Ejemplares similares