Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Manheim, Jarol B., 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2011.
Temas:
Communication in politics > United States.
Public relations and politics > United States.
Lobbying > United States.
Communication politique > États-Unis.
Relations publiques et politique > États-Unis.
Lobbying > États-Unis.
POLITICAL SCIENCE > General.
Communication in politics
Lobbying
Public relations and politics
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Points of origin
  • Information and influence campaigns
  • Strategy and tactics in campaign communication I : winning the argument
  • Strategy and tactics in campaign communication II : shaping the decision
  • Networks and netwaves : organizing for influence
  • Riding the waves : strategy and tactics in network activation
  • Feeling the pressure : the dimensionality of targets
  • Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns
  • Information, and influence.

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