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Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Manheim, Jarol B., |d 1946- |1 https://id.oclc.org/worldcat/entity/E39PCjHjYYXdGpqCRy6h9JMjJC | |
| 245 | 1 | 0 | |a Strategy in information and influence campaigns : |b how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / |c Jarol B. Manheim. |
| 260 | |a New York : |b Routledge, |c 2011. | ||
| 300 | |a 1 online resource (xiv, 323 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence. | |
| 520 | |a Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in politics |z United States. | |
| 650 | 0 | |a Public relations and politics |z United States. | |
| 650 | 0 | |a Lobbying |z United States. | |
| 650 | 6 | |a Communication politique |z États-Unis. | |
| 650 | 6 | |a Relations publiques et politique |z États-Unis. | |
| 650 | 6 | |a Lobbying |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Lobbying |2 fast | |
| 650 | 7 | |a Public relations and politics |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 776 | 0 | 8 | |i Print version: |a Manheim, Jarol B., 1946- |t Strategy in information and influence campaigns. |d New York : Routledge, 2011 |z 9780415887281 |w (DLC) 2010029799 |w (OCoLC)644680425 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=667886 |z Texto completo |
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