Managing and Marketing Tourist Destinations : Strategies to Gain a Competitive Edge.

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kozak, Metin
Otros Autores: Baloglu, Seyhmus
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Colección:Routledge advances in tourism.
Temas:
Tourism > Management.
Tourism > Marketing.
Management.
Marketing.
Tourism.
Geography.
Hospitality.
Agriculture.
Military Science.
Electrical engineering.
Tourism > Management
Tourism > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index.

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