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Managing and Marketing Tourist Destinations : Strategies to Gain a Competitive Edge.
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Colección: | Routledge advances in tourism.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kozak, Metin. | |
| 245 | 1 | 0 | |a Managing and Marketing Tourist Destinations : |b Strategies to Gain a Competitive Edge. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (263 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Advances in Tourism | |
| 520 | |a Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Tourism |x Management. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 4 | |a Management. | |
| 650 | 4 | |a Marketing. | |
| 650 | 4 | |a Tourism. | |
| 650 | 4 | |a Geography. | |
| 650 | 4 | |a Hospitality. | |
| 650 | 4 | |a Agriculture. | |
| 650 | 4 | |a Military Science. | |
| 650 | 4 | |a Electrical engineering. | |
| 650 | 7 | |a Tourism |x Management |2 fast | |
| 650 | 7 | |a Tourism |x Marketing |2 fast | |
| 700 | 1 | |a Baloglu, Seyhmus. | |
| 758 | |i has work: |a Managing and marketing tourist destinations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFtRWDHwQB44g7yj4JJGXm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kozak, Metin. |t Managing and Marketing Tourist Destinations : Strategies to Gain a Competitive Edge. |d Hoboken : Taylor & Francis, ©2010 |z 9780415991711 |
| 830 | 0 | |a Routledge advances in tourism. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=614748 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL614748 | ||
| 994 | |a 92 |b IZTAP | ||