Consumer-Citizens of China : the Role of Foreign Brands in the Imagined Future China.

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tian, Kelly
Otros Autores: Dong, Lily
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Colección:Routledge contemporary China series.
Temas:
Arts in general.
Commerce.
Communities. Classes. Races.
Sociology (General)
Commerce
Art styles not defined by date.
Black and Asian studies.
Business and management.
Consumerism.
Economics, finance, business and management.
Ethnic studies.
History of art > art and design styles.
Oriental art.
Sales and marketing.
Social groups.
Social issues and processes.
Society and culture: general.
Society and social sciences Society and social sciences.
The arts.
Multi-User.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Copyright; Contents; Foreword; Acknowledgements; 1 Imagining China, imagining brands; 2 Rethinking popular notions of Chinese consumers' motives for responding to Western brands; 3 Highlighted moments in the history of branded goods in China; 4 Foreign brands in China as global brands from the imagined West; 5 Chinese national narratives and the meanings of Western brands; 6 National narratives in imaginative processing of Western brand promotions; 7 Citizen-consumers in an age of globalization; Appendix: Outdoor advertisements of Western brands in China; References; Index.

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