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Consumer-Citizens of China : the Role of Foreign Brands in the Imagined Future China.
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Colección: | Routledge contemporary China series.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tian, Kelly. | |
| 245 | 1 | 0 | |a Consumer-Citizens of China : |b the Role of Foreign Brands in the Imagined Future China. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (168 pages). | ||
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| 490 | 1 | |a Routledge Contemporary China Series | |
| 520 | |a This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Foreword; Acknowledgements; 1 Imagining China, imagining brands; 2 Rethinking popular notions of Chinese consumers' motives for responding to Western brands; 3 Highlighted moments in the history of branded goods in China; 4 Foreign brands in China as global brands from the imagined West; 5 Chinese national narratives and the meanings of Western brands; 6 National narratives in imaginative processing of Western brand promotions; 7 Citizen-consumers in an age of globalization; Appendix: Outdoor advertisements of Western brands in China; References; Index. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Arts in general. | |
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Communities. Classes. Races. | |
| 650 | 0 | |a Sociology (General) | |
| 650 | 2 | |a Commerce | |
| 650 | 6 | |a Commerce. | |
| 650 | 7 | |a Art styles not defined by date. |2 bicssc | |
| 650 | 7 | |a Black and Asian studies. |2 bicssc | |
| 650 | 7 | |a Business and management. |2 bicssc | |
| 650 | 7 | |a Consumerism. |2 bicssc | |
| 650 | 7 | |a Economics, finance, business and management. |2 bicssc | |
| 650 | 7 | |a Ethnic studies. |2 bicssc | |
| 650 | 7 | |a History of art |x art and design styles. |2 bicssc | |
| 650 | 7 | |a Oriental art. |2 bicssc | |
| 650 | 7 | |a Sales and marketing. |2 bicssc | |
| 650 | 7 | |a Social groups. |2 bicssc | |
| 650 | 7 | |a Social issues and processes. |2 bicssc | |
| 650 | 7 | |a Society and culture: general. |2 bicssc | |
| 650 | 7 | |a Society and social sciences Society and social sciences. |2 bicssc | |
| 650 | 7 | |a The arts. |2 bicssc | |
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| 653 | |a Multi-User. | ||
| 700 | 1 | |a Dong, Lily. | |
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| 776 | 0 | 8 | |i Print version: |a Tian, Kelly. |t Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China. |d Hoboken : Taylor & Francis, ©2010 |z 9780415553490 |
| 830 | 0 | |a Routledge contemporary China series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=614681 |z Texto completo |
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