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Consumer-Citizens of China : the Role of Foreign Brands in the Imagined Future China.

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tian, Kelly
Otros Autores: Dong, Lily
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Colección:Routledge contemporary China series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
Descripción Física:1 online resource (168 pages).
ISBN:9780203840115
0203840119
9780415553490
0415553490
0415854628
9780415854627