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No contacts? No problem! : how to pitch and sell a freelance feature /
There are plenty of books on the market which tell you how to write stylish prose, attention-grabbing headlines or market yourself better as a freelance writer. But how do you get that first piece published in a national publication? This book shows you the techniques that real freelancers use to se...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Methuen Drama,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Acknowledgements; Introduction; Who this book is for; The 'No Contacts' philosophy; How to use this book; 1 The pitch
- at the heart of freelancing success; What is a pitch?; Writing a good pitch; 2 Knowing the market
- what's out there?; Maximising your chances of success; The freelance marketplace; 3 Red-hot leads
- narrowing your focus; Drawing up your dynamite list of leads; Narrowing your focus; Contacting the editors; 4 Not so fast! Before you pitch; The three elements of a winning pitch; Stretching to fit
- making your pitch fit the market; Mistakes to avoid.
- Professionalism
- it's a state of mind5 Ready ... set ... pitch!; The ideas factory
- what makes a saleable feature?; Compelling writing; Structuring your pitch; Sending out your pitches; 6 Help! I don't have any clips; Clips
- the Catch 22 of the first-timer; Getting around the issue of clips; How to get real clips; Celebrity short-cuts; Using the web to showcase your work; Beyond writing
- pitching in person; 7 Chase-ups
- the most important part of your job; They haven't got in touch
- they hate my ideas!; The importance of chase-ups; How to chase.
- Rejection
- your golden opportunity to appear professionalKeeping track of what you pitch; 8 Your first commission; Maintaining the professional front; Different types of brief; Asking the right questions; Other issues; Copyright; Pictures; Expenses; The 'can-do' attitude
- yes to everything; 9 Writing the thing; Don't panic
- it's not too difficult to write articles; How long should I take?; Establishing the tone of your feature; What should go into it?; Interviewing; Getting good pictures; 10 Keeping 'em coming; Don't give up your day job.
- The sordid topic of coin
- how much should I be paid?Rewrites; 11 Tricks of the trade; Tricks to get good sources; PRs
- your dynamite resource; Writers' perks; 12 And finally ... ; Marketing is all; The entrepreneurial curve; 13 The four-week plan; Useful information and further reading.