Accounting in the media.

The papers in this special issue cover the traditional mass media of newspapers, corporate accounting media of annual reports, advertisements, the more recent forms of media for example blogs, corporate media in the form of web sites and poetry. The papers in this special issue make use of a variety...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samkin, Grant
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Pub., 2010.
Colección:Qualitative Research in Accounting & Management: Volume 7, Edition 3.
Temas:
Accounting > Research.
Managerial accounting > Research.
Publicity.
Advertising.
Comptabilité de gestion > Recherche.
Publicité.
advertising.
Advertising
Accounting > Research
Managerial accounting > Research
Publicity
Acceso en línea:Texto completo
Descripción
Sumario:The papers in this special issue cover the traditional mass media of newspapers, corporate accounting media of annual reports, advertisements, the more recent forms of media for example blogs, corporate media in the form of web sites and poetry. The papers in this special issue make use of a variety of theoretical frameworks including visual theory (Barthes, 1964), political economy of media (Wilkins, 1998; McChesney, 2008), rhetoric (Aristotle, 354 BCE/1954), institutional theory and deinstitutionalization (Meyer and Rowan, 1977; Powell and DiMaggio, 1991; Scott, 1991). Research methods used.
Descripción Física:1 online resource (186 pages)
ISBN:9780857244826
0857244825

Ejemplares similares