Cargando…
Educating tomorrow's marketers.
The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2010.
|
| Colección: | Marketing Intelligence and Planning: Volume 28, Edition 7.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which to build an e-book dealing with the challenges facing marketing educators at the start of the second decade of the millennium. |
|---|---|
| Descripción Física: | 1 online resource (140 pages) |
| ISBN: | 9780857246585 0857246585 |