The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: HENDRICKS, JOHN ALLEN
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield Pub. Group, 2010.
Temas:
Mass media > Technological innovations.
Digital media > Economic aspects.
Digital media > Social aspects.
Médias > Innovations.
Médias numériques > Aspect économique.
Médias numériques > Aspect social.
Digital media > Social aspects
Mass media > Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY, ECONOMIC IMPLICATIONS, AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities, New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile.
  • Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors.

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