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The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield Pub. Group,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 110205s2010 xx o 000 0 eng d | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a HENDRICKS, JOHN ALLEN. | |
| 245 | 1 | 4 | |a The Twenty-First-Century Media Industry : |b Economic and Managerial Implications in the Age of New Media. |
| 260 | |a Lanham : |b Rowman & Littlefield Pub. Group, |c 2010. | ||
| 300 | |a 1 online resource (311 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY, ECONOMIC IMPLICATIONS, AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities, New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile. | |
| 505 | 8 | |a Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors. | |
| 520 | |a The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business p. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Technological innovations. | |
| 650 | 0 | |a Digital media |x Economic aspects. | |
| 650 | 0 | |a Digital media |x Social aspects. | |
| 650 | 6 | |a Médias |x Innovations. | |
| 650 | 6 | |a Médias numériques |x Aspect économique. | |
| 650 | 6 | |a Médias numériques |x Aspect social. | |
| 650 | 7 | |a Digital media |x Social aspects |2 fast | |
| 650 | 7 | |a Mass media |x Technological innovations |2 fast | |
| 758 | |i has work: |a The twenty-first-century media industry (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGrFfD89qWy7wVDkbCTVwd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a HENDRICKS, JOHN ALLEN. |t Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media. |d Lanham : Rowman & Littlefield Publishing Group, Inc., ©2010 |z 9780739140031 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=616398 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL616398 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 271312 | ||
| 994 | |a 92 |b IZTAP | ||