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The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield Pub. Group,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business p. |
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| Descripción Física: | 1 online resource (311 pages) |
| ISBN: | 9780739140055 0739140051 1282713124 9781282713123 |