Marketing Non-Profit Organisations.

With the passage of time, the contours of development have undergone radical changes. Non-stop inventions and innovations by human brains open new vistas of developments in almost all the areas. As time passes, the perception that we develop today become outdated just tomorrow. The individuals or in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jha, S. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2009.
Edición:2nd ed.
Temas:
Nonprofit organizations > Marketing.
Social marketing.
Associations sans but lucratif > Marketing.
Marketing social.
Nonprofit organizations > Marketing
Social marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; CONTENTS; BASICS OF MARKETING NON-PROFIT ORGANISATIONS; MANAGEMENT OF NON-PROFIT ORGANISATIONS; TOTAL QUALITY MANAGEMENT CONCEPT IN NON-PROFIT ORGANISATIONS; MARKETING EDUCATION SERVICES; MARKETING MEDICARE AND HEALTHCARE SERVICES; MARKETING POLITICAL SERVICES; MARKETING FOR TRADE UNIONS; MARKETING FOR NGOs; MARKETING RED CROSS SERVICES; MARKETING POLICE SERVICES; EMERGING CHALLENGES BEFORE NPOs; BIBLIOGRAPHY; INDEX.

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