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Marketing Non-Profit Organisations.
With the passage of time, the contours of development have undergone radical changes. Non-stop inventions and innovations by human brains open new vistas of developments in almost all the areas. As time passes, the perception that we develop today become outdated just tomorrow. The individuals or in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2009.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Jha, S. M. | |
| 245 | 1 | 0 | |a Marketing Non-Profit Organisations. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Himalaya Pub. House, |c 2009. | ||
| 300 | |a 1 online resource (477 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER; CONTENTS; BASICS OF MARKETING NON-PROFIT ORGANISATIONS; MANAGEMENT OF NON-PROFIT ORGANISATIONS; TOTAL QUALITY MANAGEMENT CONCEPT IN NON-PROFIT ORGANISATIONS; MARKETING EDUCATION SERVICES; MARKETING MEDICARE AND HEALTHCARE SERVICES; MARKETING POLITICAL SERVICES; MARKETING FOR TRADE UNIONS; MARKETING FOR NGOs; MARKETING RED CROSS SERVICES; MARKETING POLICE SERVICES; EMERGING CHALLENGES BEFORE NPOs; BIBLIOGRAPHY; INDEX. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a With the passage of time, the contours of development have undergone radical changes. Non-stop inventions and innovations by human brains open new vistas of developments in almost all the areas. As time passes, the perception that we develop today become outdated just tomorrow. The individuals or institutions conceptualizing latest developments start establishing an edge over those delaying or discarding the process. A majority of us even till now feel that marketing professionals have no role to play in the non-business sector. We need an attitudinal change to perceive time honored concept because the developed countries have been found harnessing the benefits of -practicing social marketing principles in the Non-profit Organisations. The depleted condition of educational institutions and hospitals and healthcare centre; the tarnished image of political parties and non-government organisations; the increasing domination of trade unions; the mounting image problem before the state managed police department are a staunch testimony to this proposition that a big push theory can only bring the derailed systems on the rail. The policy decision makers and the professionals working at an apex level, the boardrooms need to develop Non-profit Organisations on a priority basis which would require world class .professional excellence. The marketing professionals of world class know the art of dancing in kune with the changing requirements and therefore the conceptualization of marketing principles needs an overriding priority. The present book is a modest attempt to study the marketing problems of non-profit organisations almost in a dying condition not only in India but in a majority of the less developed and developing countries. The quality of decisions is required to be improved and this gravitates our attention on a technology-driven marketing information system for the NPOs. Since we find the levels of expectations changing, an in-depth study of behavioural management can be very much instrumental in sensitizing the users and mobilizing the donors. A microscopic study of the users of different segments would help developing a sound marketing mix in which a fair synchronisation of all the sub mixes cant̀ be denied. With the help of eleven chapters, viz., Basics of Marketing Non-profit Organisations, Management of Non-profit Organisations; Total Quality Management Concept in Non-profit Organisations, Marketing Education Services, Marketing Medicare and Healthcare Services, Marketing Political Services, Marketing NGOs, Marketing Red Cross, Marketing for Trade Unions and Marketing for Police Services; the book engineers a sound foundation for the development of Social Services Sector offering services of critical importance without which our efforts for the formation of human, humane and human capital show a lukewarm response. Development of small affluent islands around the vast sea of backwardness would pave avenues for dissatisfaction, dissension and confrontation which cant̀ be given right directions unless the non-business sector promotes professional excellence. The development of Non-profit Organisations would open new vistas activating the process of formation of social capital. The book would be helpful to the MBA students, Marketing Professionals, Social Reformists, Political Leaders, Trade Unions and Police Department and many others in different ways. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 650 | 0 | |a Social marketing. | |
| 650 | 6 | |a Associations sans but lucratif |x Marketing. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 7 | |a Nonprofit organizations |x Marketing |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 758 | |i has work: |a Marketing Non-Profit Organisations (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3PDXWY4WMvKmXRQQCmXRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Jha, S.M. |t Marketing Non-Profit Organisations. |d New Delhi : Himalaya Publishing House, ©2009 |z 9788178667454 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011398 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL588360 | ||
| 938 | |a YBP Library Services |b YANK |n 3612181 | ||
| 994 | |a 92 |b IZTAP | ||