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Strategic Management.

The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic manag...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jeyarathmm, M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2008.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers.
Descripción Física:1 online resource (352 pages)
ISBN:9789350435229
9350435225