Product Management.

The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2009.
Edición:2nd ed.
Temas:
Production management.
Production > Gestion.
Production management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; CONTENTS; PRODUCT: BASIC CONCEPTS; MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT; PRODUCT PLANNING; PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS; PRODUCT LIFE CYCLE AND MARKET EVOLUTION; NEW PRODUCTS: PLANNING AND DEVELOPMENT; THE CREATIVE SPARK; DESIGNING THE OFFER; PRICING THE OFFER; CONCEPT AND PRODUCT TESTING; TEST MARKETING; BUDGETING FOR PRODUCTS; BRANDING DECISIONS; THE ANATOMY OF A BRAND; BRAND CULTURE AND BRAND RITUALS; LEVERAGING BRANDS; BRAND EQUITY; BRAND BUILDING; PRODUCT AND BRAND FAILURES; MARKETING ORGANISATION; PACKAGING; CONSUMER PROTECTION.
  • CASE STUDIESBIBLIOGRAPHY.

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