Product Management.

The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2009.
Edición:2nd ed.
Temas:
Production management.
Production > Gestion.
Production management
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000Mu 4500
001 EBOOKCENTRAL_ocn700692139
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |n|---|||||
008 110205s2009 ii o 000 0 eng d
040 |a MERUC  |b eng  |e pn  |c MERUC  |d EBLCP  |d OCLCQ  |d DEBSZ  |d OCLCQ  |d YDXCP  |d OCLCQ  |d ZCU  |d MERUC  |d ICG  |d OCLCO  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCQ  |d DKC  |d UMR  |d OCLCQ  |d HS0  |d OCLCQ  |d VLY  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL 
019 |a 940439627  |a 1162023801 
020 |a 9789350434314 
020 |a 9350434318 
020 |a 1282801597 
020 |a 9781282801592 
020 |a 9786612801594 
020 |a 661280159X 
020 |a 1441661271 
020 |a 9781441661272 
020 |a 6000026927 
020 |a 9786000026929 
029 1 |a AU@  |b 000048810852 
029 1 |a DEBBG  |b BV044085665 
029 1 |a DEBSZ  |b 396427634 
029 1 |a DEBSZ  |b 449203131 
035 |a (OCoLC)700692139  |z (OCoLC)940439627  |z (OCoLC)1162023801 
050 4 |a HF5415.153 
082 0 4 |a 658.575 
049 |a UAMI 
100 1 |a Chunawalla, S. A.  |q (Shabbirbhai Abdulhusain),  |d 1950- 
245 1 0 |a Product Management. 
250 |a 2nd ed. 
260 |a New Delhi :  |b Himalaya Pub. House,  |c 2009. 
300 |a 1 online resource (345 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a COVER; CONTENTS; PRODUCT: BASIC CONCEPTS; MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT; PRODUCT PLANNING; PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS; PRODUCT LIFE CYCLE AND MARKET EVOLUTION; NEW PRODUCTS: PLANNING AND DEVELOPMENT; THE CREATIVE SPARK; DESIGNING THE OFFER; PRICING THE OFFER; CONCEPT AND PRODUCT TESTING; TEST MARKETING; BUDGETING FOR PRODUCTS; BRANDING DECISIONS; THE ANATOMY OF A BRAND; BRAND CULTURE AND BRAND RITUALS; LEVERAGING BRANDS; BRAND EQUITY; BRAND BUILDING; PRODUCT AND BRAND FAILURES; MARKETING ORGANISATION; PACKAGING; CONSUMER PROTECTION. 
505 8 |a CASE STUDIESBIBLIOGRAPHY. 
588 0 |a Print version record. 
520 |a The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth of the new products is unfolded in the pages of this book. The products have to be nurtured and nourished from the time they are born till they die. How managers manage the growth of the products has been explained lucidly here. In short, this book is a wholesome summary of all that goes into makin. 
504 |a Includes bibliographical references (p. 339). 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Production management. 
650 6 |a Production  |x Gestion. 
650 7 |a Production management  |2 fast 
758 |i has work:  |a Product Management (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGxbPxkH3d8pwXQYT8MvwP  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Chunawalla, S.A.  |t Product Management.  |d New Delhi : Himalaya Publishing House, ©2009  |z 9788183183550 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011118  |z Texto completo 
938 |a EBL - Ebook Library  |b EBLB  |n EBL588263 
938 |a YBP Library Services  |b YANK  |n 3612088 
994 |a 92  |b IZTAP 

Ejemplares similares