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Marketing Research.
The title"Marketing Research" designed for those who are preparing for BBM course of Banglore University. It is the right time that those who are carving their careers in business management where they are exposed to marketing discipline and the core part is that of marketing research. The...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- COVER; CONTENTS; INTRODUCING MARKETING RESEARCH; ASSESSING INFORMATION NEEDS; SCIENTIFIC METHOD; MARKETING RESEARCH PROCESS; RESEARCH DESIGN; ATTITUDE MEASUREMENT AND SCALING; SAMPLING TECHNIQUES, DESIGNS AND DECISIONS; PROCESS OF DATA COLLECTION; SURVEY METHODS AND ADMINISTRATION; DATA PROCESSING; DATA ANALYSIS; TESTING OF HYPOTHESES; INTERPRETATION, REPORT WRITING AND PRESENTATION; APPLICATION OF MARKETING, RESEARCH
- PART ONE; APPLICATION OF MARKETING RESEARCH
- PART TWO; SKILL DEVELOPMENT.