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|a UAMI
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|a Gopalakrishna, D.
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|a Electronic Marketing in 21st Century.
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|a 2nd ed.
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|a New Delhi :
|b Himalaya Pub. House,
|c 2010.
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300 |
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|a 1 online resource (203 pages)
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|a COVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIO.
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|a Print version record.
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|a This book is an inspirational outcome during my stay in US in 1999. With lot of uninstinted flow of information in journals such as Business Week, Profit(a journal of Oracle Corporation), Wall Street Journal, Time Almanac etc., pertaining to the onward march of electronics on online marketing, the book takes a different approach. This influence of electronics on business especially on marketing has been analyse and examined in the areas such as Distribution, Customer Relationship Management, Advertising, Business Intelligence. It has been observed that while in developed countries, electronics.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Electronic commerce.
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650 |
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|a Marketing.
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650 |
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2 |
|a Marketing
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650 |
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6 |
|a Commerce électronique.
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650 |
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6 |
|a Marketing.
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650 |
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7 |
|a marketing.
|2 aat
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650 |
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|a Electronic commerce
|2 fast
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650 |
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|a Marketing
|2 fast
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758 |
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|i has work:
|a Electronic Marketing In 21St Century (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3GYrDcvW7pyK3DdgFMGxP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Gopalakrishna, D.
|t Electronic Marketing in 21st Century.
|d New Delhi : Himalaya Publishing House, ©2010
|z 9789350243381
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011413
|z Texto completo
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938 |
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