Channel Management and Retail Marketing.

* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * E...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dhotre, Meenal
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2010.
Edición:2nd ed.
Temas:
Marketing channels > Management.
Marketing > Management.
Retail trade > Management.
Circuits de distribution > Gestion.
Marketing > Gestion.
Marketing channels > Management
Marketing > Management
Retail trade > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; BRIEF CONTENTS; SECTION
  • I : PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT; MARKETING CHANNELS; PHYSICAL DISTRIBUTION MANAGEMENT; WHOLESALERS; RETAILERS; FRANCHISING; MANAGING MARKETING CHANNELS AND CHANNEL CONFLICTS; CHANNELS FOR CONSUMER GOODS, INDUSTRIAL GOODS AND SERVICES; MULTI-LEVEL MARKETING (MLM); OVERVIEW OF SUPPLY CHAIN MANAGEMENT (SCM); SECTION
  • II : RETAIL MARKETING MANAGEMENT; TYPES OF RETAILERS; SUPERMARKETS, DEPARTMENT STORES AND CHAIN STORES MANAGEMENT; STORE LAYOUT; RETAIL MERCHANDISING AND SHOP DISPLAYS; RETAIL ADVERTISING AND SALES PROMOTION; ONLINE RETAILING.
  • CHANGING FACE OF RETAILINGRETAILING IN INDIA; Annexure.

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