Channel Management and Retail Marketing.

* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * E...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dhotre, Meenal
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2010.
Edición:2nd ed.
Temas:
Marketing channels > Management.
Marketing > Management.
Retail trade > Management.
Circuits de distribution > Gestion.
Marketing > Gestion.
Marketing channels > Management
Marketing > Management
Retail trade > Management
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000Mu 4500
001 EBOOKCENTRAL_ocn700691266
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |n|---|||||
008 110205s2010 ii o 000 0 eng d
040 |a MERUC  |b eng  |e pn  |c MERUC  |d EBLCP  |d OCLCQ  |d DEBSZ  |d OCLCQ  |d YDXCP  |d OCLCQ  |d ZCU  |d MERUC  |d ICG  |d OCLCO  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCQ  |d DKC  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO 
019 |a 923634386  |a 995043685 
020 |a 9789350432488 
020 |a 935043248X 
029 1 |a AU@  |b 000048810219 
029 1 |a DEBBG  |b BV044085827 
029 1 |a DEBSZ  |b 396426492 
029 1 |a DEBSZ  |b 449201376 
029 1 |a DEBSZ  |b 449517675 
035 |a (OCoLC)700691266  |z (OCoLC)923634386  |z (OCoLC)995043685 
050 4 |a HF5415 
082 0 4 |a 658.8/4 
049 |a UAMI 
100 1 |a Dhotre, Meenal. 
245 1 0 |a Channel Management and Retail Marketing. 
250 |a 2nd ed. 
260 |a New Delhi :  |b Himalaya Pub. House,  |c 2010. 
300 |a 1 online resource (208 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a COVER; BRIEF CONTENTS; SECTION -- I : PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT; MARKETING CHANNELS; PHYSICAL DISTRIBUTION MANAGEMENT; WHOLESALERS; RETAILERS; FRANCHISING; MANAGING MARKETING CHANNELS AND CHANNEL CONFLICTS; CHANNELS FOR CONSUMER GOODS, INDUSTRIAL GOODS AND SERVICES; MULTI-LEVEL MARKETING (MLM); OVERVIEW OF SUPPLY CHAIN MANAGEMENT (SCM); SECTION -- II : RETAIL MARKETING MANAGEMENT; TYPES OF RETAILERS; SUPERMARKETS, DEPARTMENT STORES AND CHAIN STORES MANAGEMENT; STORE LAYOUT; RETAIL MERCHANDISING AND SHOP DISPLAYS; RETAIL ADVERTISING AND SALES PROMOTION; ONLINE RETAILING. 
505 8 |a CHANGING FACE OF RETAILINGRETAILING IN INDIA; Annexure. 
520 |a * Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Marketing channels  |x Management. 
650 0 |a Marketing  |x Management. 
650 0 |a Retail trade  |x Management. 
650 6 |a Circuits de distribution  |x Gestion. 
650 6 |a Marketing  |x Gestion. 
650 7 |a Marketing channels  |x Management  |2 fast 
650 7 |a Marketing  |x Management  |2 fast 
650 7 |a Retail trade  |x Management  |2 fast 
776 0 8 |i Print version:  |a Dhotre, Meenal.  |t Channel Management and Retail Marketing.  |d New Delhi : Himalaya Publishing House, ©2010  |z 9789350243251 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011431  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL588067 
938 |a YBP Library Services  |b YANK  |n 3611905 
994 |a 92  |b IZTAP 

Ejemplares similares