Channel Management and Retail Marketing.

* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * E...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dhotre, Meenal
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2010.
Edición:2nd ed.
Temas:
Marketing channels > Management.
Marketing > Management.
Retail trade > Management.
Circuits de distribution > Gestion.
Marketing > Gestion.
Marketing channels > Management
Marketing > Management
Retail trade > Management
Acceso en línea:Texto completo
Descripción
Sumario:* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom.
Descripción Física:1 online resource (208 pages)
ISBN:9789350432488
935043248X

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