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m o d |
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110205s2010 ii o 000 0 eng d |
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|a HF5823 .C48 2010
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|a 659.1
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|a UAMI
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| 100 |
1 |
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|a Chunawalla, S. A.
|q (Shabbirbhai Abdulhusain),
|d 1950-
|1 https://id.oclc.org/worldcat/entity/E39PCjtWpjdcgdw977hxD7MxCP
|
| 245 |
1 |
0 |
|a First Steps in Advertising and Sales Promotion.
|
| 250 |
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|a 2nd ed.
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| 260 |
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|a New Delhi :
|b Himalaya Pub. House,
|c 2010.
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| 300 |
|
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|a 1 online resource (199 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 505 |
0 |
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|a COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION.
|
| 588 |
0 |
|
|a Print version record.
|
| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Advertising.
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| 650 |
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0 |
|a Sales promotion.
|
| 650 |
|
6 |
|a Ventes
|x Promotion.
|
| 650 |
|
7 |
|a Advertising
|2 fast
|
| 650 |
|
7 |
|a Sales promotion
|2 fast
|
| 758 |
|
|
|i has work:
|a First steps in advertising and sales promotion (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFW7KHf3KRBymvHTHVhW6q
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Chunawalla, S.A.
|t First Steps in Advertising and Sales Promotion.
|d New Delhi : Himalaya Publishing House, ©2010
|z 9789350243411
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011443
|z Texto completo
|
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|a ProQuest Ebook Central
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|b YANK
|n 3611897
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|a 92
|b IZTAP
|
