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|a UAMI
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1 |
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|a Sherlekar, S. A.
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| 245 |
1 |
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|a Global Marketing Management.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New Delhi :
|b Himalaya Pub. House,
|c 2010.
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| 300 |
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|a 1 online resource (589 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|2 rdamedia
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|a online resource
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0 |
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|a COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY -- STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING).
|
| 505 |
8 |
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|a PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART -- I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART -- II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX.
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| 588 |
0 |
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|a Print version record.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Export marketing
|x Management.
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| 650 |
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0 |
|a International business enterprises
|x Management.
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| 650 |
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6 |
|a Entreprises multinationales
|x Gestion.
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| 650 |
|
7 |
|a Export marketing
|x Management
|2 fast
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| 650 |
|
7 |
|a International business enterprises
|x Management
|2 fast
|
| 700 |
1 |
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|a Sherlekar, Virendra Sharad.
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| 758 |
|
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|i has work:
|a Global marketing management (Work)
|1 https://id.oclc.org/worldcat/entity/E39PCYpQpWfjx4F46kfF63m68C
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Sherlekar, S.A.
|t Global Marketing Management.
|d New Delhi : Himalaya Publishing House, ©2010
|z 9789350243732
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011428
|z Texto completo
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