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Brand Imitation.

1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Kaptan, S. S.
Otros Autores:	Pandey, Sanjay
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New Delhi : Himalaya Pub. House, 2010.
Edición:	2nd ed.
Temas:	Brand choice. Brand loyalty. Marques de commerce > Choix. Fidélité à une marque. Brand choice Brand loyalty
Acceso en línea:	Texto completo

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