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Marketing Management.
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- COVER; CONTENTS; OVERVIEW OF MARKETING; BUYER/CONSUMER BEHAVIOUR; MARKET SEGMENTATION; PRODUCT PLAN; PRICING; MANAGING DISTRIBUTION CHANNELS (PART-I); MANAGING DISTRIBUTION CHANNELS (PART-II); ADVERTISING; SALES PROMOTION.