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Marketing Management.
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn700691177 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 110205s2010 ii o 000 0 eng d | ||
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| 035 | |a (OCoLC)700691177 |z (OCoLC)940439558 | ||
| 050 | 4 | |a HF5415.13 .S54 2010 | |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sherlekar, S. A. | |
| 245 | 1 | 0 | |a Marketing Management. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 1 online resource (230 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER; CONTENTS; OVERVIEW OF MARKETING; BUYER/CONSUMER BEHAVIOUR; MARKET SEGMENTATION; PRODUCT PLAN; PRICING; MANAGING DISTRIBUTION CHANNELS (PART-I); MANAGING DISTRIBUTION CHANNELS (PART-II); ADVERTISING; SALES PROMOTION. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 700 | 1 | |a Gordon, E. | |
| 758 | |i has work: |a Marketing management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXCT8Fy3GBMhdgjJYDdDC3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sherlekar, S.A. |t Marketing Management. |d New Delhi : Himalaya Publishing House, ©2010 |z 9789350243688 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011310 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL587995 | ||
| 938 | |a YBP Library Services |b YANK |n 3611836 | ||
| 994 | |a 92 |b IZTAP | ||