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Marketing Management.
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn700691161 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 110205s2010 ii o 000 0 eng d | ||
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| 050 | 4 | |a HF5415.13 .R36 2010 | |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Ramachandra, K. | |
| 245 | 1 | 0 | |a Marketing Management. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 1 online resource (235 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER; CONTENTS; INTRODUCTION TO MARKETING; MARKETING ENVIRONMENT; PRODUCT STRATEGIES; PRICING STRATEGIES; CHANNELS OF DISTRIBUTION AND LOGISTICS; PROMOTION STRATEGIES; RECENT TRENDS IN MARKETING. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 700 | 1 | |a Chandrashekara, B. | |
| 700 | 1 | |a Shivakumar, S. | |
| 758 | |i has work: |a Marketing management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXCT8Fy3GBMhdgjJYDdDC3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ramachandra, K. |t Marketing Management. |d New Delhi : Himalaya Publishing House, ©2010 |z 9789350243770 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011270 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL587977 | ||
| 938 | |a YBP Library Services |b YANK |n 3611836 | ||
| 938 | |a YBP Library Services |b YANK |n 3611819 | ||
| 994 | |a 92 |b IZTAP | ||