Business Management, 2.

Today management education has assumed the prime place in the educational services. Business world has realised that professionalism in business operations will prove more beneficial in achieving the economic objective of the business. Business management provides necessary tools and techniques to b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reddy, P. N.
Otros Autores: Appannaiah, H. R., Sathyaprasad, B. G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2010.
Edición:2nd ed.
Temas:
Marketing.
Finance.
Industrial management.
Finances.
Gestion d'entreprise.
marketing.
finance.
Finance
Industrial management
Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; CONTENTS; PART- A : MARKETING; MARKETING CONCEPTS; MARKETING FUNCTIONS; MARKETING ENVIRONMENT; PRODUCT PLANNING; PRICE STRATEGIES; PROMOTION; ADVERTISING; SALESMANSHIP; DISTRIBUTION; PART- B : FINANCE; FINANCIAL MANAGEMENT; FINANCIAL PLAN; FINANCING DECISION; INVESTMENT DECISION; DIVIDEND DECISION; WORKING CAPITAL MANAGEMENT; RATIO ANALYSIS.

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