International trade and export management /

This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background fo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cherunilam, Francis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai [India] : Himalaya Pub. House, 2010.
Temas:
International trade.
Export marketing.
Export sales contracts > India.
Commerce international.
Vente internationale > Inde.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > Exports & Imports.
Commerce
Export marketing
Export sales contracts
International trade
India > Commerce.
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. International trade : theories, concepts, trends and organisations
  • pt. 2. International marketing management
  • pt. 3. Foreign trade of India : policy, regulation and promotion
  • pt. 4. Cases.

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