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International trade and export management /
This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background fo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai [India] :
Himalaya Pub. House,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of Indias̀ foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases. First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterised by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject. This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law etc. Yet, the general reader and post-graduate students will welcome it as an authentic primer on a complex subject. |
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| Descripción Física: | 1 online resource (528 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781441676443 1441676449 1282803883 9781282803886 9789350432389 9350432382 8184883064 9788184883060 9786612803888 6612803886 |