The ultimate online customer service guide : how to connect with your customers to sell more! /

"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Collier, Marsha
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Temas:
Customer services.
Internet marketing.
Social media.
Social Media
Service à la clientèle.
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Customer Service.
Customer services
Internet marketing
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Ultimate Online Customer Service Guide: How to connect with your customers to sell more!; Contents; Introduction; 1: The Art of Customer Service; 2: Quality Real-World, Small-Business Customer Service; 3: Using Your Web Site to Connect with Your Customer; 4: Developing a Blog to Engage Customers; 5: Connecting with Your Customers Where They Play; 6: Microblogging for Service, Fun, and Profit; 7: Checking Out Where Customers Review Your Business; 8: Knowing Your Customers' Expectations: How to Connect; 9: Platforms to Enhance the Experience; 10: Engaging Your Employees as Brand Ambassadors.

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