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Net profit : how to succeed in digital business /
"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something tha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, U.K. :
Wiley,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- NET PROFIT; CONTENTS; Acknowledgements; Preface; About the author; Introduction; Chapter 1: The Digital Revolution
- A Short History; Chapter 2: The Customers
- Business Models; Chapter 3: The Product; Chapter 4: The Skills; Chapter 5: The Cash; Chapter 6: Marketing; Chapter 7: The Rest of the World; Chapter 8: The Future; Notes; Selected Bibliography; Index.