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Encyclopaedia of mass media /

In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Khan, M. A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Himalaya Books, 2010.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with la.
Descripción Física:1 online resource (3 volumes)
Bibliografía:Includes bibliographical references.
ISBN:9781441678621
144167862X
9789350439364
9350439360