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Feeding the Media Beast : an Easy Recipe for Great Publicity.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
West Lafayette : Ashland :
Purdue University Press, AtlasBooks Distribution [distributor]
May 2005 ;
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn697595956 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 050419e20050530inu eo 000 0 eng d | ||
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| 019 | |a 923340123 | ||
| 020 | |a 9781557533975 | ||
| 020 | |a 1557533970 |q (Trade Paper) | ||
| 029 | 1 | |a DEBBG |b BV044110875 | |
| 029 | 1 | |a DEBSZ |b 449766489 | |
| 035 | |a (OCoLC)697595956 |z (OCoLC)923340123 | ||
| 037 | |b 00021937 | ||
| 050 | 4 | |a HM1226.M38 2002eb | |
| 082 | 0 | 4 | |a 659.2 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mathis, Mark, |e author. | |
| 245 | 1 | 0 | |a Feeding the Media Beast : |b an Easy Recipe for Great Publicity. |
| 260 | |a West Lafayette : |b Purdue University Press, |c May 2005 ; |a Ashland : |b AtlasBooks Distribution [distributor] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | 8 | |a Annotation |b Getting publicity is hard. . . but there are ways to improve one's chances. Mr. Mathis is spot on. - Wall Street Journal ""As a former newspaper editor and reporter I can say that Mathis' advice on placing stories in the media and generating media coverage is right on.""--D.G. Jennings ""Without a doubt, this is the best book on PR I've ever read.""--Jack Trout, author of Big Brands: Big Trouble. | |
| 520 | 8 | |a Annotation |b In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know. | |
| 521 | |a College Audience |b Purdue University Press. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Publicity. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Advertising. | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Publicity |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Mathis, Mark. |t Feeding the Media Beast. |d West Lafayette : Purdue University Press May 2005 Ashland : AtlasBooks Distribution [distributor] |w (DLC) 2002004478 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3398628 |z Texto completo |
| 994 | |a 92 |b IZTAP | ||