The future of U.S. public diplomacy : an uncertain fate /

Public diplomacy has never been more important in international relations. Yet, public diplomacy's future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy's role and value in...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fitzpatrick, Kathy R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden ; Boston : Brill, 2010.
Colección:Diplomatic studies ; v. 4.
Temas:
POLITICAL SCIENCE > Government > International.
POLITICAL SCIENCE > International Relations > General.
International relations
Auėnpolitik
United States > Relations.
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • U.S. public diplomacy pre-9/11
  • U.S. public diplomacy post 9/11
  • Insights from the U.S. experience : challenges ahead
  • Understanding public diplomacy : toward a common identity
  • Conceptual foundations : from wielding soft power to managing mutual benefit
  • Strategic directions : the branding controversy
  • Moving the needle : measures of success
  • The new public diplomat : constructing a profile
  • Rebuilding U.S. public diplomacy : lessons from the field
  • Tempting fate : the future of U.S. public diplomacy.

Ejemplares similares