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Methods for Assessing Brand Value : a Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model.
HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. T...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Methods for Assessing Brand Value; Table of Contents; List of Abbreviations; List of Figures; List of Tables; 1 Introduction; 2 Foundation of Brand Valuation; 3 Selection of the Comparison Criteria for BrandValuation Methods; 4 Methods for Assessing the Brand Value; 5 Critical Comparison of the Interbrand Model and the Brand Equity Evaluator Model; 6 Resume and Recommendations; Bibliography; Appendix.