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Methods for Assessing Brand Value : a Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model.
HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. T...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |